Sears Brand Overview

Sears Manufacturer Overview

Sears, Roebuck and Co. (Sears) sells residential and commercial appliances for air conditioning and heating. Sears is a publicly owned company, trading on the New York Stock Exchange under the symbol SHLD. Headquartered on a 200-acre campus in Hoffman Estates, Illinois. Sears had revenue of approximately $16.7 billion in 2017.

Corporate History

The history of Sears, Roebuck and Co. dates back to 1886 when Richard W. Sears, a railroad agent in Minnesota, received a box of gold watches and sold them to other agents. In 1887, Sears moved to Chicago and hired Alvah C. Roebuck to help him with watch repair; the company incorporated and took on the name it holds today in 1893.

In 1908, the Hercules steam heating systems, advertised as “heating plants,” began replacing many cast iron stoves and fireplaces as homeowners took advantage of this new central heating source. In 1927 Sears launched its Kenmore brand, although air conditioners were not offered to consumers until 1977. Then in 1928, the Coldspot air conditioners were first offered to the public; these units were sold until the popularity of the Kenmore brand pushed it out of contention in 1977. In the late 1940s, Dornback supplied furnaces to Sears under the trade name “Homart.” Homart parts can still be found through Sears PartsDirect. In addition, Heil at one point supplied many of its HVAC products to Sears.

Product Lines

Sears markets high-efficiency air conditioners, heat pumps and mini-split systems under the brand names of Kenmore, Kenmore Elite, Carrier and Mitsubishi Electric. Sears also sells Whirlpool room air conditioners. The most popular types of cooling and heating systems include central air conditioners, individual window and wall units, heat pumps, mini-split systems, furnaces, hot water and hydronic heating systems, and heat pumps. Today, the Kenmore brand name is licensed by Sears to other manufacturers. Kenmore air conditioners have been made by various manufacturers including Whirlpool, Electrolux, Keeprite, LG and Friedrich.


Sears provides limited warranties up to 10 years on selected systems, as well as 24-hour emergency maintenance in most areas. In addition, Sears provides a Price Match Plus guarantee and a “Satisfaction Guaranteed or Your Money Back” policy. Finally, every cooling and heating system sold is automatically covered by a full 1-year written warranty on installation, in addition to the manufacturer warranty on the actual product.

Find a Certified Heating & Cooling Professional In Your Area

Contact a top-rated local expert to help with all of your home's HVAC needs.

Best Heating & Cooling Products

See ratings and reviews for the best in furnaces, air conditioners, heat pumps, boilers and more.

HVAC Brands

Learn more about your home's heating and cooling system with our guides, how-to's, FAQ's, tips and more.

Trane American Standard Lennox Carrier Goodman

Ready to get a quote from an HVAC contractor?

Let us know what type of service you need and we can connect you with a certified local HVAC contractor.

Please enter a valid name

Please enter a valid phone number

Please enter a valid zip code

Please enter a valid email address

Please select repair or replace

Please select heating, cooling or both