Whirlpool Brand Overview

Whirlpool Manufacturer Overview

Whirlpool Corp. sells room air conditioners, furnaces, heat pumps and water heaters, and is a principal supplier to Sears, Roebuck and Co. Whirlpool’s trademarked brands include: Maytag, Amana, Consul and Brastemp. Whirlpool is a publicly-owned company (NYSE:WHR) with sales of approximately $21.3 billion in 2017. The company is headquartered in Benton Harbor, Mich.

Corporate History

The Whirlpool Corp. was founded in 1911 by Louis, Fred, and Emory Upton, and was originally named Upton Machine Co. In 1929, the company merged with and took on the name of The Nineteen Hundred Corp. The first Whirlpool brand appliance was produced in 1948, and the company was renamed Whirlpool in 1950. Whirlpool Corp. began offering air conditioners in the 1950s upon its acquisition of Radio Corp. of America (RCA).

In 2006 the company acquired Maytag Corporation. Today, the Whirlpool Corp. is a leading producer of consumer appliances. The company focuses on introducing new and innovative products, building strong brands, expanding into emerging markets, increasing its margins and improving its cost structure. The company has 70 manufacturing and technology research centers and nearly 100,000 employees and is aiming to have zero manufacturing landfill waste by 2022.

Product Lines

Whirlpool today offers Energy Star-qualified room air conditioners under the Whirlpool brand. These units include features such as an “eco mode” that turns off both compressor and fan upon reaching the desired temperature, and the 6th Sense remote sensor to determine when the temperature throughout the entire room has reached the intended cooling point.

Heat pumps, furnaces and packaged air conditioners also are sold under the Whirlpool name. The WGHP line of split-system heat pumps are promoted by Whirlpool for their noiseless operation and high-quality and energy-efficient scroll compressor, while the WHP series is geared toward energy-efficient heating and cooling. Whirlpool brand furnaces, including the WFD, WFM and WGFM series, meet needs for efficiency with their range from 80 to 96 percent AFUE.

Reviews by Series

Warranty

Whirlpool offers a full 1-year warranty on its room air conditioners, beginning from the date of purchase, that includes replacement parts and labor to correct defects in materials and/or workmanship.. Proof of purchase is required for warranty work.

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